Design and Illustration
By Demes Group is a distributor of electronic security equipment with more than 30 years of experience and a presence in Europe, Africa and the Middle East. Its growing expansion and its incursion into markets with high technological value required an overhaul of its outdated image to bring it into line with the times.
Brand and corporate image redesign
Professional
2008 – Current
By Demes Group is a distributor of electronic security equipment with more than 30 years of experience and a presence in Europe, Africa and the Middle East. Its growing expansion and its incursion into markets with high technological value required an overhaul of its outdated image to bring it into line with the times.
Brand and corporate image redesign
Professional
2008 – Presente
Starting with an outdated and out-of-date logo, the company’s visual identity was redesigned. The By Demes brand is configured through the combination of an isologotype (or isologotype) and a logotype, both based on the modified Microgramma typeface, a robust, dry stick typeface that enhances the values of security, innovation, technology and modernity that we want to associate with the brand.
In addition, the company’s continued expansion made it essential to design variations in application according to the context and location of its activity.
The company image applied to corporate stationery includes envelopes, cards, invoices, folders, letters and other artefacts as a vehicle for transmitting the values and image of the entire brand. It also includes other merchandising elements, especially for delivery at trade fair events, such as bags, pens, folders or tool kits.
