CCTVDirect is a CCTV (closed circuit TV) brand focused on entry-level security products. The brand is characterised by having a catalogue of essential products which, at the same time, maintain a minimum level of quality as it is a product for the security sector. It is an exclusive signature of the security systems distributor By Demes Group.
Type of project
For this project, a division was made between the context of use (CCTV) and the brand’s own character as an entry-level product (Direct). To divide the two concepts, two colours were applied, dominating the blue and using orange as a divider between the two concepts. Likewise, a limited version of the logo was designed to make its application in different media more flexible.