Branding
HYUNDAI
Hyundai Corporation has entered the field of security solution by developing and manufacturing security systems, including security cameras and digital video recorders. Hyundai seeks to create a climate of trust by contributing to the safety and security of people and transport in all countries around the world.
Type of project
Sub-brand design
Scope
Professional
Year
2016
The Korean manufacturer’s constant innovation demanded the creation of different camera ranges according to their value-added features compared to the competition.
Three different logos were created for HYUNDAI. Firstly, the NEXTGEN sub-brand, which refers to the brand’s second-generation cameras. Secondly, the Ai Sense camera range, whose added value is the use of Artificial Intelligence in image processing. And finally for full-colour and low-light cameras, the Color View range.
