Packaging
Orbit
Design for Orbit’s premium chewing gum brand. Orbit required a project made up of two distinct parts. Firstly, the graphic design for the new range of premium chewing gum that was about to be launched on the market. The design had to convey qualities of exclusivity and quality. Secondly, a new labelling design for the range of dagrees in PET bottles. In addition, a totally free structural and graphic redesign of the Orbit dagree canisters was carried out.
Type of project
Packaging design and associated graphics
Scope
Academic
Year
2009
Packaging
Orbit
Design for Orbit’s premium chewing gum brand. Orbit required a project made up of two distinct parts. Firstly, the graphic design for the new range of premium chewing gum that was about to be launched on the market. The design had to convey qualities of exclusivity and quality. Secondly, a new labelling design for the range of dagrees in PET bottles. In addition, a totally free structural and graphic redesign of the Orbit dagree canisters was carried out.
Type of project
Packaging design and associated graphics
Scope
Academic
Year
2009
Orbit Elements
The premium chewing gum range consisted of three flavours: one with sugar, strawberry, and two without sugar, mint and chlorophyll. The project was developed under a collaborative framework between the Elisava school and Orbit. Orbit needed the packaging to transmit values of exclusivity, quality and privilege over conventional chewing gum on the market. In addition to this, a naming was also devised in line with these values, Orbit Elements, in reference to the elements. In addition, a catchy claim was associated with each flavour: a strawberry volcano, waves of chlorophyll and a mint breeze.
A strawberry volcano
Waves of chlorophyll
A mint breeze
Orbit "Bit & Bit!"
A new graphic design was made for the label and blister of the Orbit range of dragees. We opted for a risky proposal in which illustration took centre stage. A series of cartoon characters were represented in the form of animated chewing gum, through which certain dialogues and situations were narrated with touches of humour.
Blister graphic design
Graphic design of the packaging without the blister packs
Free proposal
Finally, and as a more experimental work, a comprehensive rethinking of the Orbit dragee packaging was carried out. Both a new structural design and a new graphic design of the product were developed. The aim was to give the pack an ergonomic shape, where its affordance would invite the user to apply pressure on both sides of the canister, which would cause the pack to be opened following the same principle as the current pack.
As for the graphic design, it was decided to follow the same requirements of quality and exclusivity as in the Orbit Elements project, making an elegant packaging with attractive colours, predominantly white.
Development sketches
Structural and graphic design of packaging for Orbit dragees
The container would be opened only by applying pressure on the sides.
Different reliefs on the lids depending on the flavour of the dragees
